An SEO Basics post about technical SEO may be a contradiction in terms. Nonetheless, having a basic understanding of SEO's more technical aspects can mean the difference between a high-ranking site and one that doesn't. Technical SEO isn't simple, but we'll clarify – in layman's terms – the aspects you should (or should have your developer) pay attention to while working on your website's technical foundation.
It is the method of enhancing a website's technical aspects to improve its ranking in search engines. The foundations of technological optimization are making a website quicker, easier to crawl, and understandable for search engines. On-page SEO, which concentrates on improving elements on your website to improve rankings, includes technical SEO. It's the polar opposite of off-page SEO, which focuses on increasing a website's visibility by other means.
Google and other search engines want to have the best possible results for their users' queries. As a result, Google's robots crawl and test web pages based on a variety of criteria. Some variables, such as how quickly the page loads, are dependent on the user's experience—other considerations aid search engine robots in determining your sites' content. Structured data, for example, accomplishes this. As a result, enhancing technological aspects aids search engines in crawling and comprehending your web. You can be rewarded with higher rankings or even richer results if you do this well.
It also works the other way around: serious technical errors on your website will cost you money. You wouldn't be the first to unintentionally add a trailing slash in the wrong position in your robots.txt file, preventing search engines from crawling your site entirely.
However, it is a common misconception that you should concentrate on a website's technical information solely to satisfy search engines. In the first place, a website should work well for your users – it should be quick, transparent, and simple to use. Fortunately, laying a solid technological framework also results in a stronger user and search engine experience.
A technically sound website loads quickly for users and is simple for search engine robots to crawl. A proper technological setup aids search engines in understanding what a site is about and avoids confusion created by repetitive content, for example. Furthermore, it does not guide tourists or search engines to dead-end streets due to broken ties. We'll go through some main characteristics of a technically optimized website shortly.
Nowadays, web pages must load quickly. People are impatient and do not like waiting for a page to load. According to research from 2016, 53% of mobile website users would abandon a website if it does not load within three seconds. People will become irritated and move on to another website if your website is sluggish, and you will lose all of the traffic.
Google understands that sluggish web pages have a less-than-ideal user experience. As a result, they prefer web pages that load quickly. As a result, a sluggish web page ranks lower in search results than its quicker counterpart, resulting in even less traffic. Page experience, which refers to how quickly people perceive a web page, will also become a ranking element in 2021. So you'd better get ready!
Do you want to know if your website is fast enough? Learn how to test the pace of your website quickly. Most assessments would also provide you with suggestions about how to develop. You may also look at the Core Web vitals used by Google to determine Page experience.
However, there are other methods for guiding robots. You can, for example, prevent them from crawling specific content if you don't want them to. You may also tell them to crawl a page but not show it in the search results or follow any of the links on it.
Furthermore, search engines despise finding these error sites. And, because they follow any link, they come across, even if it's secret, they appear to find even more dead links than tourists.
Unfortunately, most websites have (at least) a few dead links, as a website is a never-ending work in progress: people add and remove content. Fortunately, there are resources available to assist you in recovering dead links from your website. Read on to learn more about those tools and how to fix 404 errors.
A stable website is technically optimized. Making your website safe for users to protect their privacy is a must nowadays. You can do various things to make your (WordPress) website safer, but one of the most important is to use HTTPS.
HTTPS ensures no one can eavesdrop on data sent between the browser and the website. As a result, if anyone logs in to your site, their credentials are secure. To enforce HTTPS on your domain, you'll need an SSL certificate. Since Google recognizes the value of security, it has made HTTPS a ranking signal: protected websites are ranked higher than their unsecured counterparts.
Structured data aids search engines in better understanding your website, content, and even your business. It will also enable you to provide a wealth of information about the goods or recipes.
Since you must include this information in a specific format, search engines can easily identify and understand it. It allows them to put the content into context.
In a nutshell, this is scientific SEO. It's already quite a lot, and we've just scratched the surface. There's a lot more to say about SEO's (technical side)!